Accessing a social network (e.g. Facebook, Twitter) |
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Searching information about a product or service |
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Buying a product or service through a mobile site or a mobile application (e.g. Amazon, Tesco, eBay, SuperValu, National Lottery, Littlewoods) |
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Engaging in SMS-based promotions |
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Buying a mobile application or something inside a mobile application (e.g. iTranslate Voice, Minecraft, Candy Crush lives or boosters) |
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Using mobile applications of a brand (e.g. Hailo, Dublin Bus, Daft.ie, RTÉ Player, Bord Gáis Energy, McDonald's, AIB, Netflix) |
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Using mobile games of a brand (e.g. Heineken Star Player) |
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Scanning product codes to compare prices (e.g. Barcode Scanner HD) |
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Scanning QR (square-shaped) codes to enter promotions and/or to get information |
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Using services based on your location (e.g. Foursquare, Facebook Places) |
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Using Near-Field Communication (NFC) technologies (e.g. Google Wallet) |
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Scanning images to access special content or promotions (e.g. Bulmers deCider, Metro Herald) |
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Using augmented reality applications (e.g. Layar, Blippar, Yelp) |
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