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Celebrity Endorsement Survey

Jamie Oliver and Sainsbury's Supermarkets
Jamie Oliver and Sainsbury's Supermarkets
Thank you for taking the time to complete this short survey, it should only take a few minutes of your time but it is greatly appreciated. The results will form the basis of a research project into celebrity endorsement as part of my final year project. Your answers are confidential and the results will be solely used for this research project. If you would like the chance to win a £15 iTunes voucher add your email address at the bottom of this survey. The winner will be selected at random and contacted via email in April. Any email addresses collected won't be used, stored or passed on to any other third parties.

Please look at the image above and using the scales below select the statement which most accurately reflects your views.
1. I am aware of the celebrity endorsement campaign between Jamie Oliver and Sainsbury's :
2. There is a logical link between Jamie Oliver and Sainsbury's Supermarkets :
3. The brand values I associate with Jamie Oliver are similar to those I associate with Sainsbury's :
4. When I think of Sainsbury's I think of Jamie Oliver (and vice versa) :
5. I was familiar with Jamie Oliver before his endorsement of Sainsbury's :
6. Jamie Oliver is a likeable endorser :
7. I can relate to Jamie Oliver on a personal level :
8. Jamie Oliver is a trustworthy endorser :
9. Jamie Oliver is an expert in the food & drink market in which Sainsbury's operate :
10. Jamie Oliver is a persuasive endorser for Sainsbury's :
11. Jamie Oliver's endorsement of Sainsbury's has increased my awareness of the brand :
12. I shop at Sainsbury's more as a result of Jamie Oliver's endorsement :
13. Finally just a few details about yourself, are you: *This question is required.
Age :
Are you the main grocery shopper in your household :
This question requires a valid email address.
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