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Willingness to pay: Conservation benefits of consumer purchases

Page One

1. On a scale of 1-10, how would you rate your understanding of the causes and rates of global deforestation?

No knowledge
Some knowledge
General knowledge
Fairly knowledgeable
Highly knowledgeable
Not Applicable

2. Have you (or do you currently) donated to conservation charities? (For example; WWF, Conservation international)

3. What is the main cause of deforestation?

4. Please indicate, from the list below, the reason that best discribes why you would NOT be willing to pay for more conservation friendly coffee

I do not believe that the environment has anything to gain from my purchase
The amount of benefit would be insignificant
There is nothing wrong with the current plantations
I would prefer to give directly
I cannot afford to pay
Other

5. Please indicate, from the list below, why you WOULD be willing to pay for more conservation freindly coffee

I enjoy the taste
I believe there is a direct benefit to farmers from my purchase
The environment will benefit from my purchase
Other

6. What is the maximum amount (in addition to the basic price) you would be willing to pay for a bag of coffee with direct conservation benefits?

7. What is the maximum amount (in addition to the basic price) would you be willing to pay for a bag of coffee with direct social benefits? (Fair trade, which will build schools for children, for example)

8. What is the maximum amount you would be willing to pay for a bag of coffee with both conservation and social benefits?