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Current developments in the aviation industry

Page One

Dear participant,

today, the aviation business faces various changes. These changes are characterized by a weak economic climate, a tendency for deregulation, new low cost competitors who enter the markets, and technical developments enable to expand the own capacities (in order to name a few). It becomes more difficult for single airlines to remain competitive without seeking the benefits of a global alliance.

In order to identify the current impacts on the aviation business as well as to evaluate the benefits of an alliance as a kind of corporate form, I would like to ask you to participate in this survey, which I developed in connection with my MBA-dissertation at the John Moores University, Liverpool.

Any data will be used confidentially and anonymous.

You can contact me: Helge.Arnoldt@googlemail.com

https://www.xing.com/profile/Helge_Arnoldt?sc_o=mxb_p

Thank you very much in advance.

Helge Arnoldt

1. I am working for ... *This question is required.

an airline
a magazine
a university (academic staff)
other

2. Is there a tendency towards more mergers & acquisition in the market? *This question is required.

3. Which markets - in terms of market shares and revenues - are attractive to enter or to exploit? *This question is required.

4. According to the Open Sky agreement, a European Airline is not allowed to hold more than 25% stake in a US counterpart. Do you think this limitation will be abolished in the future? *This question is required.

5. Why do you think customers choose a specific airline? *This question is required.

Space Cell	1-non important	2	3	4	5-most important
It belongs to a certain alliance (brand value) *This question is required
The perceived safety is the highest *This question is required
It offers the best onboard service *This question is required
It offers non-stop services to a wide range of destinations *This question is required
It has the youngest fleet *This question is required
It makes use of the newest carriers (e.g. A380) *This question is required
It offers the cheapest flights *This question is required
It offers the best rewards through their loyalty program *This question is required

6. Which is the better possibility to increase the performance of an airline / alliance? *This question is required.

To stick to the Hub and Spoke system and increase the number of feeders.
To stick to the Hub and Spoke system and additionally offer more direct services.
To found a low cost affiliate

7. Which alliance brand has the highest perceived value? *This question is required.

Oneworld
Star Alliance
Sky Team

8. In which areas do the alliances have to improve?

Space Cell	Oneworld	Star Alliance	Sky Team
Marketing	Oneworld	Star Alliance	Sky Team
Coordination of connection flights at hubs	Oneworld	Star Alliance	Sky Team
Onboard service	Oneworld	Star Alliance	Sky Team
Service at airports	Oneworld	Star Alliance	Sky Team
Punctuality	Oneworld	Star Alliance	Sky Team
Number of destinations	Oneworld	Star Alliance	Sky Team
Frequency of services	Oneworld	Star Alliance	Sky Team

9. Can different types of airlines work together in an alliance (e.g. low cost carrier and legacy airlines)? *This question is required.

Yes- but low cost carrier can only do short and mid haul services (e.g. JetBlue)
Yes- but low cost carrier can only do longhaul services (e.g. Air Asia X)
Yes- both types can do both services
No

10. Assuming that an efficient knowledge management within an alliance contributes to its performance, how can the knowledge management be improved?