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Consumer Research Survey

Page One

1. Are you a parent of a child between the ages of 0 and 3?

2. Have you bought clothing for a child between the ages 0 and 3 in the past two years?

3. Do you plan on buying clothing for a child between the ages of 0 and 3 in the next year?

4. When looking for baby clothing, which qualities are most important? (Select up to 3)

5. What color patterns do you look for in baby clothing? (Check up to 3)

6. Please rank the following items in order of how frequently you purchase them: (1 being most frequent and 7 being least frequent) Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7
Hat	1	2	3	4	5	6	7
Dress	1	2	3	4	5	6	7
Skirt	1	2	3	4	5	6	7
T-Shirt	1	2	3	4	5	6	7
Shorts	1	2	3	4	5	6	7
Pants	1	2	3	4	5	6	7
Onesies	1	2	3	4	5	6	7

7. Which gender of stylish baby clothing do you feel is more difficult to find?

8. Where do you typically shop for baby clothing? (Pick up to 3)

Websites
Retail Stores (i.e. Baby GAP, Osh Kosh)
Super Stores (i.e. Walmart, Target)
Department Stores (i.e. Nordstrom, Macy's)
Boutique Stores (Carter's, local baby boutiques)
Consignment Stores
Other

9. How much do you spend on one onesie?

10. How much do you spend on one baby t-shirt?

11. When you buy baby clothing, how many pieces of clothing do you typically buy in one shopping trip?

12. Which of the following charitable causes that help young children are you most likely to support?

13. Which of the following charitable offers do you think makes the biggest difference for a baby/child living in poverty?

14. If given the opportunity, how much would you feel comfortable paying (in addition to the the standard cost) to support the above cause when you purchased a retail product?

15. What is your zip code (only to be used for demographic cluster analysis) This question requires a valid number format.

16. Please provide any additional comments:

17. OPTIONAL: If you would like to hear about ways to make a difference for underprivileged mothers and babies around the world, please enter your email address. This question requires a valid email address.