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Identification of passenger reaction to eco-marketing initiatives implemented by airlines

Brief introduction and explanation about the survey

PURPOSE OF SURVEY This survey is being conducted by the University of Pardubice (Czech Republic) solely with purpose of research to be published in a report that will be freely available to visitors of the website of the Sustainability Crusade Observatory (CRUSUS - www.crusus.org). The intention is to capture the reaction of air passengers to certain initiatives promoted by airlines worldwide that result in reduction of greenhouse gas emissions or in carbon dioxide sequestration. These initiatives are called "eco-marketing" campaigns and include mainly contribution on voluntary basis with a certain donation ($) to a renewable/energy efficiency project or reforestation project certified by the United Nations. Other alternatives are available for frequent flyers within a miles programme. In this case, passengers are encouraged to redeem their air miles for environmentally friendly rewards, such as eco-friendly cleaning products, donations to eco-friendly research and eco-friendly campaigns, and green energy services. There are still other possibilities not explored by airlines yet, that you will be inquired about in this short questionnaire. These suggested initiatives may be welcome facing more stringent environmental regulations for the air transport sector (e.g., the inclusion of the aviation sector in the EU Emissions Trading Scheme as of 2012 when all intra-community flights will be subject to emission restrictions).
The survey consists of 18 questions and the estimated time of completion varies from 5 to 10 minutes. OUTCOMES OF THE SURVEY Please, answer to all questions. Your participation is very important. The results will be published in a report and shared among airlines worldwide without any commercial benefits for us. Instead, benefits may accrue to participants of this survey if they fly regularly or occasionally somewhere. Click on "NEXT" at the bottom of the page to start the survey.

PURPOSE OF SURVEY
This survey is being conducted by the University of Pardubice (Czech Republic) solely with purpose of research to be published in a report that will be freely available to visitors of the website of the Sustainability Crusade Observatory (CRUSUS - www.crusus.org). The intention is to capture the reaction of air passengers to certain initiatives promoted by airlines worldwide that result in reduction of greenhouse gas emissions or in carbon dioxide sequestration. These initiatives are called "eco-marketing" campaigns and include mainly contribution on voluntary basis with a certain donation ($) to a renewable/energy efficiency project or reforestation project certified by the United Nations. Other alternatives are available for frequent flyers within a miles programme. In this case, passengers are encouraged to redeem their air miles for environmentally friendly rewards, such as eco-friendly cleaning products, donations to eco-friendly research and eco-friendly campaigns, and green energy services. There are still other possibilities not explored by airlines yet, that you will be inquired about in this short questionnaire. These suggested initiatives may be welcome facing more stringent environmental regulations for the air transport sector (e.g., the inclusion of the aviation sector in the EU Emissions Trading Scheme as of 2012 when all intra-community flights will be subject to emission restrictions).

The survey consists of 18 questions and the estimated time of completion varies from 5 to 10 minutes.
 
OUTCOMES OF THE SURVEY
Please, answer to all questions. Your participation is very important. The results will be published in a report and shared among airlines worldwide without any commercial benefits for us. Instead, benefits may accrue to participants of this survey if they fly regularly or occasionally somewhere.

Click on "NEXT" at the bottom of the page to start the survey.